SportsRadioInterviews.com is Signing Off, It’s Been a Fun Ride

May 1, 2013 – 9:30 am by Jimmy Shapiro

I have zero idea how to write a farewell column. I’ve actually had trouble sleeping the past week deciding what to write. Yes, that’s overly dramatic, but SRI has been like a child to me.  Around five years ago, my business partner Dan Zucker challenged me to come up with a website that would have a symbiotic relationship to our core business of media booking and sports public relations. Not sure how Edison came up with his ideas, but mine usually come over drinks, while I’m lying in bed, or when I’m driving alone.

About a month later the plan for SportsRadioInterviews.com was hatched. I had two better names for the site but one was too long and the other wouldn’t have explained what the site was about. Those names were FirstTimeCallerLongTimeListener.com and CosellsToupee.com. SportsRadioInterviews.com was obviously very descriptive and I’m glad that was ultimately the name we chose. The site was up with content for about five months with myself and one other writer tweaking the way the site looked and the way the blog postings would be formatted.  We launched the site a week before the 2009 Super Bowl.

I remember vividly sending out an email to every media person in my database and every friend in my contacts introducing them to SRI. Building the site had been a labor of love for me as I’m a former PD, Host, and Executive Producer in the world of sports radio. I’ve always felt that sports radio is an underappreciated medium and has the ability to cover stories from a multitude of angles. I also think that you’re going to get more compelling answers from a player on a phone interview with an engaging host that can typically disarm them with a good sense of humor over a media scrum with ten press members hovering over a naked player after a game when all that player wants to do is get the hell out of the locker room.

I received positive feedback from a plethora of members of the media off of that email.  The one exception was Woody Paige. Enough said, right then and there I knew the website was a good idea.

While I’m biased and I think I’m a very good writer, it didn’t take long for me to realize that I had to do less writing and focus more on marketing the site. It’s the old “if a tree falls in the forest and no one hears it, does it still make a sound” theory. So I started bombarding different websites and writers with emails with a list of our posts of the day. Thankfully, SRI’s content was found to be compelling, informative, controversial, and often funny. No longer could an athlete/coach/gm say something on a local radio station and have it disappear into thin air. SRI became a bit of a watchdog and you could even say a ‘shit-stirrer”. I never felt bad about that either because I wasn’t making up the quotes. These were all words that came from people’s mouths and finally they were being held responsible for what they said on sports radio.

Quickly, we were getting a positive name in the sports blogosphere and were getting linked everywhere. ESPN.com, Peter King’s MMQB, Fox Sports, Deadspin, The Huffington Post, ABC News, The NY Post, the Washington Post, PerezHilton.com, and a host of others. We’ve averaged about 75,000 uniques a month since our third month of our hard launch. To this day, it still gets my juices flowing to see our content linked.

Within a year, we had daily content on ESPN.com and Deadspin and were hopeful to sell the site. We had a lot of companies reach out and ultimately sold the site to SBN (SportsBlogNation.com) in late October of 2010.  This wasn’t the days of the late 90’s and early 2000’s, so we definitely didn’t get rich off of the sale. We basically made the money back we’d spent paying for writers for 18 months and a little pocket change.  Plus, it’s pretty cool to say you sold a website. I received a three year contract to stay on as Editor of SRI and a budget for writers and an assistant editor.

I was so excited for SRI to eventually move to SBN’s platform and allow me to stop marketing the site on a daily basis. I could actually write again! Well, it’s thirty months later and unfortunately SRI never moved over to SBN’s platform. I completely feel like the title of Jim Valvano’s book, “They Gave Me a Lifetime Contract, and Then They Declared Me Dead”. I’m not writing this to bash SBN. They bought the site, own the rights, and have the ability to do whatever they want with SRI. I really liked the people I was interacting with over at SBN as well. I’m more just disappointed that after a bunch of promises to integrate SRI into SBN’s platform, it never happened.

Companies change directions and their mind all the time and SBN just decided that SRI wasn’t a fit for them. At the beginning of 2013, I was informed that the funding of SRI was going to cease. My business partner and I weren’t quite ready to close the doors of SRI and discussed with SBN buying the site back and getting some new investors. We had a few meetings at the Super Bowl with potential new buyers of SRI but unfortunately nothing has come to fruition. So here we are today. I have a lot of emotions running through me right now. Sadness, anger, and relief probably are the three most prominent ones. SRI was my baby, a daily grind, and something very positive for me personally and professionally. I won’t know what to do with myself without having to check RSS feeds, Twitter, and Sports Radio Websites throughout the day. Or waiting for that email from a host or producer cluing me into an awesome interview they just had. But I think it will be somewhat therapeutic not to have that daily grind of searching for worthy interviews and hopefully I can channel the extra time I have into something creative again.

I truly feel like SRI was at the forefront of recognizing the great content, from an interview perspective, that sports radio consistently produces. Many of the bigger sites have taken a page from our book and are now transcribing interviews from sports radio and using them as content in their stories. My ego tells me I got that ball rolling. And as a former sports radio guy, I’m proud of that.

I would be remiss if I didn’t thank a lot of people for their help along the way. First and foremost, my wife for dealing with me being online practically 24/7. My business partner Dan Zucker for putting up with my sometimes maniacal and sometimes aloof ways. Michael Bean for helping me get the site off the ground and writing for SRI for three years. SBN for buying the site.  All the loyal writers at SRI, especially my current staff of Eric Schmoldt, Chris Fedor, Steven Cuce, and Brad Gagnon. I’d also like to thank other people who wrote for the site in the past including Will Brinson, Tas Melas, Doug Farrar (for a week!), Tim Gunter, Paul Bessire, Lance Zimmerman, and Zach Krantz. Shockingly, I still haven’t met Eric, Steve, or Chris who have all worked for the site for over two years. One day I’ll meet you guys and dinner and drinks are on me. John Mortensen who built the site and taught me how to use it. All the radio stations for letting me link to their interviews, the producers for consistently keeping me abreast of the better interviews out there, and the hosts for conducting some great interviews. I’d also like to thank some people who championed the site early on and were tremendous advisors for SRI including Darren Rovell, Mike Florio, AJ Daulerio, Rick Chandler, Michael David Smith, Lynn Hoppes, and Jason McIntyre. I’m sure I’m forgetting someone, so my apologies in advance.

It’s been a great ride and I’ve learned so much throughout these past 4+ years. Thanks again for checking out SportsRadioInterviews.com.

Jimmy Shapiro

P.S.  Indulge me here, but since I haven’t written much in the past three years, here’s my favorite column that I wrote during SRI’s existence:

http://sportsradiointerviews.com/2009/04/14/baseball-will-never-sound-the-same-again-for-me/

  1. 31 Responses to “SportsRadioInterviews.com is Signing Off, It’s Been a Fun Ride”

  2. Jimmy: You did a great job. Wish you all the best for the future!

    By InsideHoops.com on May 1, 2013

  3. So sorry to see this website is closing up. I have been a long time subscriber to the site and always made sure to pick up some of the interview quotes that related to my websites when possible. This site was a fantastic resource for me, and I’m sure others feel the same way.

    Best of luck with future ventures, and thank you for your unique approach to sports media coverage.

    By Kevin McGuire on May 1, 2013

  4. Very sorry to see you go. You had items of interest every single day.

    By Tom Weir on May 2, 2013

  5. a huge loss…you were my daily newspaper that I got to listen to for what was hot around the nation. best of luck to you

    By Steve WWL Radio New Orleans on May 3, 2013

  6. You will be missed, big time.

    By Sports & Pop Culture on Aug 7, 2013

  7. koenzym q10 extra. The Premier Eye Cream Contains Haloxyl And Eyeliss

    By koenzym q10 tabletki on Jan 31, 2014

  8. Hi there! I’m aat work browsing your blog from my new iphone!
    Just wanted to say I love reading your blog and look forwarrd to all your posts!
    Carry on the fabtastic work!

    By Executive Travel Rickmansworth on Feb 26, 2014

  9. Right here is the perfect webpage for anyone who really wants to find out
    about this topic. You realize a whole lot its almost hard to argue
    with you (not that I really would want to…HaHa). You
    certainly put a new spin on a subject which has been discussed for many years.
    Wonderful stuff, just wonderful!

    By nba news on Mar 19, 2014

  10. koenzym q10 w tabletkach. Biotin For Hair: Pros & Cons, Side- Effects And Terms Of Useage.

    By gdzie kupic chlorelle on Mar 20, 2014

  11. Training About The Instructional Loan Employing Price Cut Codes To
    Conserve Dollars On Business Enterprise Journey Exact
    Day Payday Financial Loans The Finest And Least Complicated Way

    By przetargi online on Mar 20, 2014

  12. I always used to study paragraph in news papers but now as I am a user of net thus from now I am
    using net for articles, thanks to web.

    By moving companies in baltimore md on Mar 26, 2014

  13. Hey! I know this is kind of off-topic however I
    needed to ask. Does operating a well-established blog like yours require a
    lot of work? I’m completely new to operating a blog however I do write in my diary everyday.
    I’d like to start a blog so I can share my personal experience and thoughts online.
    Please let me know if you have any kind of suggestions or tips for brand new aspiring blog owners.
    Appreciate it!

    By san diego go card on Apr 3, 2014

  14. An impressive share! I have just forwarded this onto a friend who had been doing a little homework
    on this. And he in fact bought me dinner because I discovered it for him…

    lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending the time to discuss this matter here on your web site.

    By sex ve may bay on Apr 5, 2014

  15. Thanks for the auspicious writeup. It in fact was a enjoyment account
    it. Look complicated to more added agreeable from
    you! By the way, how could we be in contact?

    By Accident Attorney on Apr 12, 2014

  16. You’re so interesting! I do not suppose I’ve truly read something like this
    before. So nice to find another person with a
    few unique thoughts on this subject matter.

    Seriously.. thank you for starting this up. This website is one
    thing that is required on the internet, someone with a little
    originality!

    By Donita Fontana on Apr 14, 2014

  17. Sweet blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?

    I’ve been trying for a while but I never seem to get there!
    Many thanks

    By nauka slowek angielski on Apr 21, 2014

  18. Having read this I believed it was extremely
    informative. I appreciate you spending some time and effort to put this article together.
    I once again find myself spending a lot of time both reading and leaving comments.
    But so what, it was still worthwhile!

    By flappy bird hacked online on May 1, 2014

  19. Hi there, I found your web site by means of Google whilst searching for a similar matter, your site got here up, it appears to be like great.

    I have bookmarked it in my google bookmarks.

    Hi there, simply turned into aware of your
    blog through Google, and found that it’s really informative.
    I’m gonna be careful for brussels. I will appreciate if you
    happen to continue this in future. Many folks shall be benefited out of your writing.
    Cheers!

    By ocella lawsuit on May 1, 2014

  20. Thanks in support of sharing such a pleasant opinion, post is nice, thats why i have read it fully

    By Racing Moto hack on May 3, 2014

  21. Build Your Muscles With Weight Gainer Supplements and feromony
    opinie. Build Your Muscles With Weight Gainer Supplements

    By guarana skutki uboczne on May 7, 2014

  22. What Always Be Best Supplements For Brain Health? and
    kwas hialuronowy ceny. What Always Be Best Supplements For Brain Health?

    By kwas hialuronowy krem on May 7, 2014

  23. You actually make it seem really easy along with your presentation but I to find this topic to be
    actually one thing which I think I might by no means understand.
    It kind of feels too complex and extremely extensive for
    me. I am having a look ahead for your subsequent publish,
    I will try to get the hold of it!

    By King's Empire Hack on May 8, 2014

  24. nice video clip, thank your sharing this, it support the mind of student to believe?

    unique and better ways. It is the way that training goal
    is not only to full fill the minds of students with facts, but it also teach them how you can feel far better.
    great! keep up the great perform and leave a much better existence.

    By free 60 minute stamina video on May 17, 2014

  25. Greetings! This is my first visit to your blog!
    We are a team of volunteers and starting a new project in a
    community in the same niche. Your blog provided us beneficial information to
    work on. You have done a wonderful job!

    By Yasmin Lawsuit Update on May 26, 2014

  26. Having read this I believed it was extremely
    informative. I appreciate you spending some time and effort to put this article together.
    I once again find myself spending a lot of time both reading and leaving comments.
    But so what, it was still worthwhile!

    By Tiger Airways on Jun 5, 2014

  27. After all, this may be the internet, and it’s to be taken very seriously.
    A puppy dog is less vulnerable to health concerns than the usual senior dog.
    ” Steinberg responds that the harder suffering somebody has endured, the more they are able to complain.

    By Manie on Sep 21, 2014

  28. Thanks in support of sharing such a pleasant opinion, post is nice, thats why i have read it fully

    By http://www.catalinainfo.com/lock.html on Oct 12, 2014

  29. For every item selected there is a tabbed and copy choice for Myspace, Xanga,
    Bebo and also general blog entries for immediate inclusion. Are you disgusted with each of the
    “generate profits online” scams. oh sorry, that’s not you I know you are more
    than that.

    By aiseoblog.zggongying.org on Oct 17, 2014

  30. I have met some individuals that work on these cruises and for the most part they do an excellent job.
    For Beatlemaniacs, we otherwise this could happen video was pretty funny.
    ‘ Provide accurate information: You should be sure that you just provide accurate specifics of your business.

    By Felicitas on Nov 7, 2014

  1. 2 Trackback(s)

  2. May 2, 2013: Blog Above Replacement 5.2.13 | Cincinnati Reds
  3. May 5, 2013: Sunday Link-Off: (Sports) Media Matters | The Lowdown Blog

Post a Comment